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  • Writer's pictureZach Ho

How To Gain Followers on Social Media for Philippine Hotel and Resort Owners

Attention, Philippine Hotel & Resort Owners! The Philippine tourism industry is booming, and travellers are increasingly turning to social media to plan their trips. Breathtaking beach photos, luxurious hotel rooms, and rave reviews – social media is a treasure trove of travel inspiration. But for you, it's more than just a pretty picture feed. Social media is a powerful marketing tool that can help you connect with potential guests, build brand loyalty, and ultimately, drive more bookings. So, how do you leverage this digital powerhouse for your Philippine hotel? Let's dive in!



How To Gain Followers on Social Media for Philippine Hotel and Resort Owners
How To Gain Followers on Social Media for Philippine Hotel and Resort Owners


Why Social Media Matters: Engaging Filipino Travelers

Gone are the days of relying solely on travel brochures and word-of-mouth. Filipino travellers, just like tourists worldwide, are glued to their smartphones, actively researching and planning their getaways online. Social media platforms like Facebook and Instagram are their go-to sources for travel inspiration, destination recommendations, and of course, hotel reviews.


Remember Alta Vista Resort in Siargao? This stunning beachfront property saw a significant increase in bookings after launching a targeted social media campaign. They focused on creating captivating Instagram stories showcasing their crystal-clear waters, luxurious accommodations, and exciting activities available nearby. The result? A surge in engagement, positive reviews, and ultimately, a spike in direct bookings through their social media channels.


The Social Media Landscape: Finding Your Voice

Not all social media platforms are created equal. Here's a quick rundown of the big players in the Philippines and how they can benefit your hotel:


  • Facebook:  The undisputed king of social media in the Philippines. Facebook allows you to share news, updates, and promotions with a broad audience. Plus, targeted advertising options let you reach Filipinos who fit your ideal guest profile.

  • Instagram:  The land of stunning visuals. High-quality photos and captivating videos showcasing your hotel's best features are key here. Think panoramic poolside shots, mouthwatering restaurant dishes, and happy guests enjoying their stay.

  • Other Platforms:  Don't discount platforms like YouTube for showcasing short travel videos or Twitter for quick updates and special offers. The key is to understand where your target audience spends their time online and tailor your content accordingly.

Crafting Your Social Media Strategy: A Roadmap to Success

Before diving headfirst into posting, it's crucial to have a clear plan. Here's how to develop a winning social media strategy for your Philippine hotel:


Know Your Audience:  Who are you trying to reach? Are you targeting families, adventure seekers, or luxury travellers? Understanding your ideal guest helps you tailor your content and messaging.

Set SMART Goals:  What do you want to achieve with social media? Increased brand awareness, website traffic, or direct bookings? Having specific, measurable, achievable, relevant, and time-bound (SMART) goals keeps you focused.

Content is King (and Queen):  Develop a content calendar to ensure consistent posting and engagement. Focus on high-quality visuals, but don't forget the power of storytelling. Highlight unique experiences guests can have at your hotel, showcase the surrounding area, and feature genuine guest testimonials.


Pro Tip:  Check out our Hotel Supplies page and supply your business today!


Building Relationships, Not Just Reach: The Power of Engagement

Social media isn't just a one-way street. Here's how to foster genuine connections with your audience:


  • Respond Promptly:  Show your guests you care by responding to comments and messages promptly. Address any concerns and answer questions thoughtfully.

  • Run Contests and Promotions:   Generate excitement and brand recall by hosting interactive contests and promotions. Offer free staycations, room upgrades, or other enticing prizes to encourage participation.

  • Listen and Adapt:   Use social media listening tools to understand what people are saying about your hotel online. This feedback allows you to identify areas for improvement and adjust your strategy accordingly.

Remember, social media is all about building relationships.  By showing your personality, engaging with your audience, and creating a sense of community, you can turn casual followers into loyal brand advocates.


Influencer Marketing: Leveraging Trusted Voices

Partnering with local travel bloggers or social media influencers can be a powerful way to reach a wider audience and boost your brand credibility. Just make sure the influencer aligns with your target market and resonates with the overall vibe of your hotel.


Measuring Success and Refining Your Approach

Social media isn't a "set it and forget it" strategy. Regularly track key metrics like follower growth, engagement rates, and website traffic generated from your social media channels. Analyze these results to see what's working and what needs improvement. Here are some additional tips:


  • Utilize analytics tools:  Most social media platforms offer built-in analytics tools that provide valuable insights into your audience and content performance.

  • A/B test different approaches:  Try out different posting times, content formats, and even ad variations to see what resonates best with your audience.

  • Stay updated on trends:  Social media is constantly evolving. Keep yourself updated on the latest trends and adapt your strategy accordingly.

The Power of Social Media: A Boon for Philippine Hotels

By following these steps and investing in a strong social media presence, you can unlock the immense potential of social media for your Philippine hotel. Here's a quick recap of the benefits:


  • Increased Brand Awareness:  Social media allows you to reach a wider audience and showcase your hotel to potential guests who might not have found you otherwise.

  • Enhanced Guest Engagement:  Social media fosters two-way communication, allowing you to connect with guests, address their concerns, and build stronger relationships.

  • Boosted Revenue:  A strong social media presence can ultimately lead to more bookings, especially through direct bookings on your website or social media platforms.

Remember, social media is a marathon, not a sprint.  Building a loyal following and establishing your hotel as a trusted brand takes time and consistent effort. But with the right strategy and dedication, social media can become a game-changer for your Philippine hotel business.


Looking for additional resources to elevate your hotel's social media presence?  Look no further!


  • Explore our wide range of high-quality Linens, Hotel Supplies, and Amenities that elevate the guest experience (it can also indirectly boost social media engagement with positive reviews).

Get in touch with Allora Linen today!  We're your one-stop shop for all your hotel and resort needs, and we're here to help you leverage the power of social media to achieve your business goals.

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