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Introduction
Social media is no longer just for vacation selfies—it’s now one of the most powerful sales tools for hotels and resorts in the Philippines. With over 90% of Filipinos actively using social media, platforms like Facebook, Instagram, and TikTok have become essential for attracting new guests and increasing bookings.
But here’s the challenge: simply posting pictures of your rooms won’t drive sales. You need a strategy that engages potential guests, builds trust, and converts followers into paying customers.
In this guide, we’ll cover the best social media strategies to increase sales, featuring local success stories, expert tips, and practical steps to turn your social media into a booking machine.
1. Why Social Media is a Game-Changer for Philippine Hotels & Resorts
If you’re not actively using social media to market your hotel, you’re missing out on huge revenue potential. Here’s why:
Filipinos love social media – The Philippines has one of the highest social media usage rates in the world. Your potential guests are already scrolling—make sure they see your hotel!
Travellers trust online recommendations – Reviews, guest photos, and influencer posts are more credible than traditional ads.
Faster customer engagement = More bookings – The more you interact with potential guests, the higher the chance they’ll book with you.
A boutique resort in La Union increased its direct bookings by 30% after implementing a “DM us for exclusive deals” campaign on Instagram!
2. Choosing the Right Social Media Platforms for Your Hotel
Best for ads, promotions, and customer service
Join travel-related groups (e.g., Philippine Beach Resorts & Hotels) to connect with potential guests
Use Facebook Messenger for instant customer inquiries
Ideal for stunning visuals, influencer marketing, and short videos
Utilize Instagram Reels & Stories to showcase behind-the-scenes hotel moments
Engage with followers through interactive polls, Q&A, and countdowns
TikTok
Best for short, engaging videos that can go viral
Showcase guest experiences, staff highlights, and unique features of your hotel
Collaborate with local TikTok travel influencers
YouTube
Best for longer videos like virtual tours and guest testimonials
Create “Top 10 Things to Do in [Your Destination]” videos featuring your hotel
A beachfront hotel in Boracay gained 10,000 new Instagram followers by posting daily Reels showcasing their ocean-view suites!
3. Creating Content That Drives Bookings
a. High-Quality Photos & Videos
Invest in professional photography—first impressions matter!
Feature 360° virtual tours to help guests visualize their stay.
Show before-and-after shots of rooms with luxury hotel linens to highlight comfort.
b. User-Generated Content (UGC)
Encourage guests to tag your hotel in their posts.
Repost their photos and reviews to build trust and credibility.
Offer a free welcome drink or discount for every tagged post.
c. Behind-the-Scenes Content
Showcase your staff, daily hotel operations, and special guest experiences.
"A Day in the Life at [Your Hotel Name]" videos create a personal connection with potential guests.
d. Exclusive Social Media-Only Promos
“Book via Instagram DM and get 10% off!”
Flash sales with countdown timers in Instagram Stories.
Giveaways: “Tag 3 friends and win a free stay!”
A boutique hotel in Cebu ran a 48-hour Instagram promo and saw a 200% spike in bookings!
4. Leveraging Influencer Marketing for Maximum Reach
Influencer marketing is one of the fastest ways to increase brand awareness for your hotel.
How to Pick the Right Influencers
Micro-influencers (5K–50K followers) – Higher engagement, more affordable
Travel vloggers & lifestyle bloggers – Perfect for YouTube and long-form reviews
Local celebrities & socialites – Boost credibility and luxury appeal
Best Practices for Influencer Marketing
✅ Offer free stays in exchange for high-quality content.✅ Request influencers to highlight unique guest experiences (e.g., sunset dining, spa treatments).✅ Provide branded hashtags and exclusive promo codes to track results.
A resort in Palawan saw a 3x increase in direct bookings after a popular local vlogger featured their island-hopping package!
5. Running High-Converting Social Media Ads
If you want consistent sales, social media ads are a must.
Best Ad Strategies for Hotels & Resorts
✅ Facebook & Instagram Retargeting Ads – Show ads to people who visited your website but didn’t book.✅ Lookalike Audiences – Target users similar to your past guests.✅ Carousel Ads – Showcase different rooms, amenities, and packages.✅ Geo-Targeting – Focus ads on Filipino and international travellers.
A hotel in Manila optimized its Facebook ads for “Philippines vacation planners” and saw a 120% boost in bookings!
6. Partnering with Local Philippine Businesses for Growth
Cross-promotions with local businesses can help you attract more guests.
Examples of Local Business Partnerships
Klook Philippines – Feature local experiences and tours
Lazada Travel – Sell exclusive hotel vouchers
Palawan Express – Offer remittance-based hotel payment options
Cebu Pacific – Collaborate on package deals
A resort in Bohol partnered with local tour operators and increased bookings by 40% through package promotions!
7. Engaging with Guests to Build Loyalty & Sales
Respond to Every Inquiry
Most guests DM before booking—fast responses = more sales.
Use chatbots for instant replies outside office hours.
Host Giveaways & Contests
Example: “Win a free 2-night stay by sharing your best travel photo!”
Ask participants to tag friends for higher reach.
Go Live & Give Virtual Tours
Walk potential guests through your rooms and amenities in real time.
Answer live questions about pricing, bookings, and special offers.
A boutique hotel in Iloilo saw a 50% increase in engagement after doing weekly Instagram Live Q&A sessions!
8. Tracking Success & Optimizing Your Strategy
Key Metrics to Track
📊 Engagement Rate – Likes, shares, comments📊 Click-Through Rate (CTR) – How many people visit your booking page📊 Conversion Rate – How many social media visitors book a stay📊 Follower Growth – Are you attracting potential guests?
Use tools like Meta Business Suite, Google Analytics, and TikTok Analytics to measure success.
Conclusion
Social media isn’t just about posting pictures—it’s a powerful revenue tool for Philippine hotels & resorts. By using these proven strategies, engaging with guests, and collaborating with local businesses, you can increase bookings, drive revenue, and build lasting guest relationships.
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