The Secret to Winning Guest Loyalty During Rainy Season
Why Rainy Season Is a Loyalty Test for Hotels
In the Philippines, rainy season is part of life. From June to November, sudden downpours and extended monsoon weeks test not just the patience of travellers but also the readiness of hotels and resorts. Guests don’t just remember the view from their window; they remember whether they slipped on a wet lobby floor, had to track puddles into their room, or if the hotel offered them a thoughtful amenity to make their stay more comfortable.
One thing we’ve learned at Allora Hotel Supplies & Amenities from working with properties across Metro Manila and resort towns like Batangas and Palawan is this: rainy season is when hotels either win or lose loyalty.
Umbrella Racks for Hotels & Resorts for Philippines and SEA
Small Details Create Big Impressions
Hospitality is built on the little things. You don’t need to overhaul your entire operations for rainy season—you just need to show guests you’ve thought about their needs.
One boutique hotel in Makati shared with us that guests constantly left wet umbrellas leaning against furniture, which made the lobby look messy and slippery. After we supplied them with a set of umbrella racks, guest feedback immediately improved. Reviews mentioned how “organized and thoughtful” the hotel was. It wasn’t a flashy upgrade, but it was memorable.
These details—like providing dental kits and toothbrushes for guests caught unprepared, or having umbrella stands ready—signal care. And in hospitality, care equals loyalty.
Why Umbrella Racks Are a Must-Have Amenity
Umbrella racks aren’t glamorous, but they solve three major pain points during rainy season:
Safety – Wet floors are a liability. One slip in the lobby could cost more than a dozen racks.
Cleanliness – No guest wants to track water into the elevators or their room.
Convenience – Guests appreciate a dry, organized space to store umbrellas before dining, checking in, or attending events.
A resort owner in Subic told us that before they added umbrella racks, guests constantly left dripping umbrellas at the restaurant entrance. Once racks were installed, complaints about slippery floors disappeared. The manager joked that “the racks paid for themselves in a week.”
Going Beyond: Custom-Branded Amenities
While umbrella racks keep things tidy, you can also turn them into branding opportunities. Many hotels now ask us about customized solutions—either umbrella racks in their brand colours or even racks engraved with their logo. It’s a subtle way to reinforce brand identity while still being practical.
The same applies to toiletries. Instead of generic kits, custom-branded toothbrushes, shower gels, and combs give guests the sense that they’re staying somewhere thoughtful and polished.
We recently worked with a mid-sized resort in Cebu that wanted every guest amenity to match their branding. From custom dental kits with the resort’s logo to eco-friendly combs, the feedback from corporate travellers was overwhelming: they felt cared for in the details.
Tying It Into Guest Satisfaction and Reviews
Online reviews are gold for hotels. And guess what? Guests are more likely to leave a glowing review when small, thoughtful touches make their stay hassle-free.
We’ve seen hotels in Manila receive five-star reviews simply for offering umbrellas for loan during sudden rain showers. Combine that with visible umbrella racks in the lobby and complimentary toiletries in rooms, and you’re stacking loyalty points effortlessly.
Want to see more guest-friendly practices? Check out our blog post on The Top 10 Benefits of Using Luggage Trolleys in the Hospitality Industry—another underrated amenity that contributes directly to guest happiness.
Safety, Cleanliness, and Brand Trust
Rainy season hospitality isn’t just about comfort; it’s also about safety and liability management. Slippery floors from dripping umbrellas are one of the most common causes of guest complaints—and worse, potential lawsuits. By adding umbrella racks, you’re not only making your property safer but also building trust.
When guests see that your property takes precautions, it reassures them you’re serious about their well-being. That trust is what keeps them coming back, even when new competitors enter the market.
For more safety-focused practices, take a look at our article on Security & Safety Protocols for Hotels in the Philippines.
Other Amenities That Shine During Rainy Season
While umbrella racks are the unsung heroes, pairing them with thoughtful in-room amenities multiplies their impact. Here are a few guest favourites:
Toiletries Kits – Custom toothbrush and dental kits are lifesavers for guests caught unprepared.
Shower Gels & Soaps – Branded toiletries leave an impression and reduce the “generic hotel” feel.
Combs & Sewing Kits – Small but highly appreciated for unexpected needs.
By investing in hotel supplies that anticipate guest needs, hotels create a smooth, worry-free experience—even in the middle of a storm.
External Inspiration: Global Trends in Rainy Season Hospitality
Hotels in countries with heavy rainy seasons, like Japan and Singapore, are ahead of the curve. In Tokyo, umbrella lockers are standard in many hotels and shopping malls, showing guests their comfort is a priority. Similarly, in Singapore, hospitality experts recommend small but thoughtful touches like complimentary umbrellas for business travellers (HospitalityNet).
Even Tripadvisor highlights that “amenities that prevent inconvenience” rank high in guest loyalty factors. Simple, functional solutions—like umbrella racks—can therefore position a Philippine hotel in the same league as global leaders.
Conclusion: Rain Doesn’t Have to Be a Setback
Rainy season in the Philippines is a challenge, but it’s also an opportunity. Hotels and resorts that invest in thoughtful, functional amenities—like umbrella racks, branded toiletries, and safety-focused solutions—don’t just solve problems. They create loyalty.
As one of our partner hotels in Baguio put it: “Guests don’t remember the rain—they remember how we made them feel during it.”
The takeaway? If you want guests to return (and rave about you online), don’t let rainy season catch you unprepared. Equip your property with the right amenities, and you’ll transform a seasonal challenge into a competitive edge.
